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Arctic Station Logo Breakdown

For Arctic Station, the objective was to create a modern redesign of their original logo. In addition to a logotype, Arctic Station wanted an app icon. 

ArcticStation_Logo_Dark.png
ArcticStation_Logo_Light.png

Arctic Station desired a logo that could be printed and viewed in various sizes and mediums while using a wintry color palette.

ArcticStationText_Banner.png
ArcticStation_AppIcon.png
ArcticStation_Icon_Light.png

While developing ideas, I explored different ways I could incorporate mountains in a minimalistic way. I eventually landed on a design that incorporated mountain shapes through negative space. 

These Logo Mockups provide a practical, real-world application to test if the logo is functional on materials including signs, office supplies, clothing, and mobile devices.

ArcticStation_PulloverHoodie.png
ArcticStation_Sign1.png
ArcticStation_AllDevices.png
ArcticStation_Sign2.png
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