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Palazzo's Pizza Logo Breakdown
For Palazzo's Pizza, the objective was to create a modern, less generic logo to replace their original design. They wanted to include their name into the logo while still resembling their old one.


It was important to Pallazo's Pizza for their logo to be recognizable from a distance so people could distinguish it from other shops, signs, and businesses.

While developing concepts for the logo, I knew that there was a myriad of directions and styles I could take the design. There were several ideas that we really liked and ultimately landed on this design.
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The dynamic color palette allows the design to pop, which was important for the pizzeria. The soft corners of their name exemplify the family-owned aspect of their business - warming and inviting.
These Logo Mockups provide a practical, real-world application to test if the logo is functional on materials including signs and windows, menu cover, and mobile devices.




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