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Palazzo's Pizza Logo Breakdown

For Palazzo's Pizza, the objective was to create a modern, less generic logo to replace their original design. They wanted to include their name into the logo while still resembling their old one. 

Palazzo'sPizza_Logo_Light.png
Palazzo'sPizza_Logo_Dark.png

It was important to Pallazo's Pizza for their logo to be recognizable from a distance so people could distinguish it from other shops, signs, and businesses. 

Palazzo'sPizzaBanner.png

While developing concepts for the logo, I knew that there was a myriad of directions and styles I could take the design. There were several ideas that we really liked and ultimately landed on this design.

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The dynamic color palette allows the design to pop, which was important for the pizzeria. The soft corners of their name exemplify the family-owned aspect of their business - warming and inviting.

These Logo Mockups provide a practical, real-world application to test if the logo is functional on materials including signs and windows, menu cover, and mobile devices.

Palazzo'sPizza_Sign2.png
Palazzo'sPizza_Devices.png
Palazzo'sPizza_Sign1.png
Palazzo'sPizza_Menu.png
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