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Birds Eye Photography
Logo Breakdown
For Birds Eye Photography, the objective was to create a rustic, less modern design similar to the photography they specialize in - wildlife and scenic views - like canyons, mountains, and birds.


To best encapsulate the company's brand, it seemed appropriate to create a badge-style logo.


This design was a tough, but fun process. After choosing a rustic, outdoors color palette, I experimented with various imagery to place within the badge. I created the eagle out of circles using the golden ratio.
The design was reworked several times until we landed on the completed logo.
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